After successfully developing and implementing Humana, Inc.'s brand illustration style and visual guidelines, I was asked to create a new illustration system for the Go365 brand. While inspired by the visual foundation I had established for Humana, this new style was designed to introduce greater movement, energy, and personality, reflecting Go365's focus on motivating healthier lifestyles and creating a more engaging user experience.
Over the course of several months, I collaborated closely with the Go365 team to develop and refine this new illustration language. Through an iterative design process, we explored concepts, tested visual approaches, and ensured the style aligned with the brand's goals while remaining flexible enough to work across a wide range of applications. In addition to the illustration system itself, I developed storyboards that explored animation concepts and motion behaviors, helping define how the artwork could move within digital experiences. I also designed a complementary iconography system that worked seamlessly alongside the illustrations, resulting in a cohesive visual language that strengthened the Go365 brand across marketing, product, and digital communications.
Storyboard
Iconography
